the creative process
At times, it seems, there’s no room for originality. Ideas are churned out at breakneck speed, from the physical to the virtual and the world inside our heads. In order to create new paths, we first must venture outside of those that we have already travelled. As designers, we consistently strive to be innovators, individuals, and creative thinkers, and yet we repeatedly find ourselves falling into a loop of re-creativity.
The project’s focus is on the creative process, giving us a chance to analyze what works, what doesn’t work and what should be emphasized in order to get the most from the design. The target audience is people in the creative industry who see the importance of a good creative process.