The Visual Communications course is the study of graphic design and its related disciplines. The course offers a high level of experiential learning through studio and workshop activities which simultaneously make intellectual and skill-based demands on the student.
This work is a synthesis of creative problem-solving, visual perception, critical awareness and manual dexterity. Importance is placed on the development of the creative potential inherent in the individual. This is achieved by encouraging students to formulate knowledgeable, independent judgements based on research, analysis, critical and creative thinking and objective criticism.
visual communications is:
The aim of visual communications is to record, identify, inform, instruct, promote and persuade. The convergence of media – both physical/virtual environments – has moved the sphere of influence of visual communication towards more dynamic experiences. This transformation raises questions about the future and, as a result, the aims and possibilities of communication design. Students face the exciting opportunities presented by these new social, cultural, technological, political and economic contexts.
we are looking for:
We are looking for people who can demonstrate a potential ability to work imaginatively and creatively in graphic and visual media; who can apply original thought to a given problem and can demonstrate a range of skills; who are open to new ideas and are willing to involve themselves in the various different disciplines and practices of visual communication.
outline of the course
The Visual Communications course supports open attitudes to graphic design. Students are encouraged to experiment creatively and critically. The philosophy of the course is to foster original and creative solutions, rather than simply focusing on technical media or formulaic outcomes.
Entry onto the Visual Communications course is by competition and selection through the Common Art & Design Year One course at the Limerick School of Art and Design.
The type of work encountered in Year Two is a broad expansion of the basic principles learned in the latter part of Year One. This is an experiential year, in that conceptual, practical and communicative skills will be continually developed in order to access the areas in which a student’s true potential may lie, and to equip the student with the necessary experience in order to make those decisions as the year progresses. This year is one of opportunity – opportunity to gain new knowledge and skills; opportunity for greater awareness of the design process; and the opportunity to begin to explore your creative personality through a personal interest in your work.
In Year Three, the nature of the work carried out is commercially biased, where the student can gain direct hands-on experience through related project work of the main areas of visual communication which may include advertising, design for screen, corporate identity and packaging. The work placement programme is an opportunity to discover and experience a real working situation in the context of visual communications.
The purpose of the fourth and final year of the course is to establish a professional approach to work. The teaching approach is to provide constructive guidance intended to provoke, stimulate and encourage. Through regular discussion of work, students develops the confidence and ability to communicate on their own practice and that of other practitioners. Discussion centres on the functional and communicative aspects of work against which conceptual and practical issues can then be gauged.
Students are actively encouraged to broaden their skills on intellectual, creative and practical levels in order to become designers of the future.