we sell the ordinary with extraordinary language
When journalists report on a story or event, they focus on the extremes. The facts are important, but they are not what sell. Therefore what is reported on is not representative of the event, but is representative of an extreme aspect of what’s happening. This kind of exaggeration is a part of the human condition. In the age of the Internet, this fact has become more and more prevalent.
When online, it’s up to the user to determine what is true and what is exaggerated. To catch attention we must exaggerate. Therefore, even the mundane things in life are being exaggerated to the max. Through this exaggeration we are losing touch with our language. Language is being misinterpreted and misused in our everyday lives. This project is a satirical piece that calls the use of these linguistic extremities into question.