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Olivia O Sullivan

24 Hours | In Limerick City

This project looked at the promotion of Limerick City, a city which has gone through a period of dramatic change, and looked at how the city is promoted as a travel destination. The target audience was the weekend city visitor in the 25 to 45 year age bracket, as well as the cities own residents.

The resulting ‘24 Hours | In Limerick City’ publication offers a different city to that which people may already be familiar. It offers a new experience and encourages all to participate in it. This is an atypical guide to visiting Limerick City and its surrounding area, giving a voice to the urbanites that live out their lives here, inviting the reader to enter their world, and experience the city their way.

contact olivia

Tel_ 087 275 3477
Email_ info@oliviaosullivan.ie
Web_ www.oliviaosullivan.ie

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