24 Hours | In Limerick City
This project looked at the promotion of Limerick City, a city which has gone through a period of dramatic change, and looked at how the city is promoted as a travel destination. The target audience was the weekend city visitor in the 25 to 45 year age bracket, as well as the cities own residents.
The resulting ‘24 Hours | In Limerick City’ publication offers a different city to that which people may already be familiar. It offers a new experience and encourages all to participate in it. This is an atypical guide to visiting Limerick City and its surrounding area, giving a voice to the urbanites that live out their lives here, inviting the reader to enter their world, and experience the city their way.