Susan Murphy

positive campaign

This supplement documents ‘Positive’, a campaign designed to get people talking, sharing and passing on pieces of advice and wisdom from their life experiences. The campaign encourages a positive outlook on life, aims to lift people’s spirits and make them smile. In the consumer driven society we live in today, people have forgotten the importance of everyday values and the basic principles of life.

Traditional proverbs form the foundation of the campaign, their fundamental meanings and values are still as relevant today as they were decades ago. The campaign also encourages people to contribute a personal piece of advice based on their life experiences and through this, one hundred modern proverbs were created. Some people’s advice are serious, others are funny and light hearted. Everyone has got something to contribute to the campaign, so pass it on and share it with someone.

contact susan

Tel_ 085 154 2675

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