In the 21st century more and more people are tied down to sitting on their chair all day due to their nature of their jobs. We seem to spend more time sitting then doing anything else. This project was created to enlighten people about the dangers of inactivity and to demonstrate simple solutions to this. The main target audience are office workers but it also appeals to anyone who wishes to become more active. The exercises are suitable for all ages and physical fitness levels, they are illustrated in a simple and easily understandable way.
My design solution contains an A4 perfect bound booklet, posters, postcards and promotional wristbands with a pocket guide, which placed around the office, catch everyone’s attention.