The use of language is very important to the human brain. We as humans tend to follow trends and listen to those we perceive are experts. In a time of recession people become lost in language. Was it the over use of complex language and gossiping that got us into these tough times? It was language that pushed us to buy that luxury house or that 5 star apartment. This language that was once used is in complete juxtaposition of what the reality is. Were these places ever luxury living or was it the consumers believing in the language being used to sell them property?
This book will look at the use of language used before and after the property crash. The hopeful, positive language that was once used has now been faced with the real life. The new capital of the north-side of Dublin is a prime example of how expectations have not been met.