The internet, and social media have created a quick-paced global environment in which fashion trends emerge and spread in faster and more complex ways than ever before. The public does not have to wait until a new issue of a magazine is out. New fashion trends, straight from the runway, are revealed by fashion bloggers, by fashion houses and designers through their social media.
A booklet was designed in an attempt to highlight the speed at which fashion news and trends are served to the public. The power of the internet and social media in the fashion industry is portrayed through the use of visuals, illustrations and typography.