Amie Heenan


The cosmetic industry continuously sees consumers being manipulated by the language used in advertising, selling and the hidden ingredients in common cosmetic products. As religious cosmetic buyers, we are constantly being blinded by names, prices, fictitious words and technology. We fail to see beyond the product and it’s packaging, resulting in these hidden ingredients never being uncovered. All cosmetic buyers have the desire to look or feel a certain way and therefore we never question what we are applying to our skin.

This project investigates and uncovers the various types of hidden ingredients found on the label of common cosmetic products that are disguised with scientific terms. The intention of the overall visual piece is to translate these findings with the use of visual and typographic elements. These include manipulated imagery and photography to clarify the distortion of reality with these products, along with protest typography.

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