Alex Rudnitsky


Everyone knows that we live in a culture of consumerism. But full extent of the problems it causes or the effects that it has on each of us. Crux Issue-001 explores consumerism and its effects on us, and suggests some ways in which we can reduce its impact on our lives, so that we can live the lives we really want. Consumerism is one of the strongest forces affecting our lives in the modern world.

The term ‘consumerism’ does not simply refer to immediate factors in our daily lives such as the omnipresence of advertising, but anything connected to the overarching idea in our modern society that in order to be happier, better and more successful people we have to have more stuff.

In this Issue, it is not been suggesting that everyone who tries to sell things to others is deliberately manipulating them for evil ends. Nor it is suggesting that consumerism was ‘invented’ by someone with malign intent – it is simply a cultural phenomenon that has emerged over time and that happens to have a powerful influence in our societies and individual lives. We are all born into it and raised with it, therefore it is difficult to blame those who are delivering what the norms of the system say is desirable.

There are however many people who are escaping the hold of consumerism or are questioning the effect it has on our lives. The modern form of consumerism has gone way too far and is taking our lives, hopes and happiness with it.

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